CASE STUDY

3 min

ROLE

Lead Product Designer (Intern)

TOOLS

Figma, UserTesting, Figma Slides (For presenting to leadership)

TIMELINE

5 Weeks, 2024

Overview

TL;DR

$20M in value—and that's annually.
Tested and proven in 5 weeks.

% of CarMax' Net Income (FY 2024)

0%

0%

% Increase in Inventory Throughput (KPI)

0%

0%

CarMax was losing ~$11.8 million a year from vehicle inspections. This was an intern-led initiative to explore a solution in only 5 weeks.

I led all aspects of design to prove out this product—every UI deliverable and design process artifact you see here was produced by me. Not only did I find an elegant solution, but proved it to leadership (up to the VP-level) and secured buy-in from all stakeholders.

As the sole product designer on this project, I worked closely alongside the product manager intern to imagine a new inspection system under a lean, product-led approach. But achieving our high-impact goal in this timeframe still meant high-frequency, intensive collaboration with process engineers, developers, users, and other designers.

Despite not having any researchers, collecting data to prove my concept worked was a non-negotiable, so I ensured rigorous, iterative testing was a core part of our strategy.

HIGHLIGHTS

Give mechanics something so good they'll never go back.

figure 1.1: From paper to digital

A single app instead of a bunch of inspection sheets

CarMax mechanics have been following lengthy paper checklists forever—the majority of their problems and inefficiencies could be attributed to how long things took to find, how long they took to write, and miscommunication from simple things like poor handwriting.

figure 1.2: VEHICLE QUEUES

Vehicle queues made mechanics feel in control

Giving them a clear outlook of their day removed guesswork and reduced bottlenecks, allowing them to quickly see what's next (Figure 1.2A), what's blocked (Figure 1.2B), and what's done (Figure 1.2C).

HIDE ANNOTATIONS

figure 1.4: checklist

A checklist that's so obsessively-optimized that inspecting 128 items feels like only a fraction of it.

99% of mechanics would actually just skip all of their checklists and write any issues in a comment box. Everything that makes this checklist "good" was intentionally thought of—from the architecture down to the writing.

figure 1.5: visual checklist

A digital checklist that matches the actual workflows of the physical world

Mechanics inspect cars by looking at cars, not words on a screen.


It might take a them 15 seconds to find something on a list, but if they’re already looking at it in a car, the visual checklist I came up with (Figure 1.5) makes that intuitive and significantly reduces a user's time on task.

Mistakes happen, but we have to fix them and hold mechanics accountable without slowing them down.

This lets mechanics document issues from any point in their process, even if they missed it at first. (Figure 1.6)


And instead of being required to verify every item, mechanics confirm their inspections at the end. (Figure 1.7)

figure 1.6: documenting issues

figure 1.7: VERIFYING INSPECTIONS

KEY CHALLENGE

If I don't advocate for end-users. Who will?

Our process engineers and legal teams have always required mechanics to verify the status of every item—a huge time sink. Mechanics already had workarounds with paper, so I was concerned that forcing them to do the same thing on an app would be a huge adoption risk.

It was up to me as the designer to explore all possibilities and find common-ground for all stakeholders to make sure the product met our end-user's needs.

TESTIMONIALS

I have more than numbers and a validated prototype; here's what others thought:

  • Sarah Oertel

    Process Engineer

    "Kevin was excellent to work with! I appreciated the way he approached our design problems first as a passive observer, accepting things as they are, and then immediately followed up with great questions to unpack the things he was learning about. He also demonstrated the ability to integrate feedback and iterate quickly, coming up with a really impressive prototype in a few short weeks."

  • Paul Janney

    Senior Manager, Product Design

    "The contributions Kevin made were tremendous on both the discovery and design front and will no doubt help assist those teams in their missions as they look to solve key problems for their customers. Also, really enjoyed seeing his work in Figma. Advanced, and even basic prototyping, is something our organization is continuing to learn and he helped raise the bar."

  • Chris Henderson

    Senior Manager, Visual Systems Design

    "Working with Kevin amazing! He wasn't an intern to me, he was a valuable member of the product org. He came prepared and ready to ask questions, as well as give feedback when he wasn't presenting his work. I would be more than confident if Kevin was leading the design and discovery of a product team at CarMax. We'd be lucky to have Kevin back once his journey with school is complete, but I'm sure the world will be his oyster when he takes that next step in his professional career. Anyone would be lucky to have Kevin's work ethic, team player mentality and skill on their team."

  • Ginny Taylor

    Senior Product Designer

    "I was super impressed with Kevin's maturity, willingness to contact people and initiate work, and just overall be a great part of the team. I knew that if Kevin said he was going to make something, it would get done, and the results would be exceptional. In CarMax competency terms, Kevin has excellent teamwork and analysis & decision-making skills. He was able to execute a range of design iterations, using designer critiques, stakeholder feedback and user testing to push these iterations further."

  • *Name withheld*

    Product Manager

    "It was an absolute pleasure working with Kevin this summer through the Product projects. His design skills are so impressive, resulting in prototype a that was so polished and easy to use. The clickable prototype he put together for the inspection process is definitely prod ready and I'm hopeful he'll see his work out in the wild soon! In addition, his final mocks for the MyKMX test drive project showed an ability to balance both more practical, easily testable components with a level of detail and creativity for a more robust test."

  • Lily Taylor

    Product Manager Intern

    "Kevin was an excellent designer! We did discovery together and talked about direction, and he pulled off all of execution by himself. He collaborates well, is a natural at design, and incorporates feedback quickly into rapid prototyping."

  • Eric Martin

    VP, Product Design

    "Great presentation. I'm excited about the acceleration this provides our future sales ops/merchandising products!"

Outcomes speak for themselves, but the path wasn't linear. Here's proof.

Multiple rounds of user interviews, design jams, and whiteboarding

It took dozens of interviews and whiteboard sessions to land on Mechanical Inspection—our most complex, high-leverage focus.


You probably can't tell what's going on in every image here, but reach out if you want a more in-depth story.

Meticulously-tested. Every second I could shave off inspections adds up at-scale.

The prototype was so effective by the final round that it could fully replace their existing worksheet workflow without a single miss.


Developing hi-fi prototypes were critical to test interactions: everything from the visual checklist to how comments were written.


I also explored the details, including variations in UX writing and even fine-tuned the order of each inspection step.

RETRO

Proving what's possible in 5 weeks.

The biggest challenge in this project was the timeline. With just a few weeks, I had to work fast—but without sacrificing thoughtfulness. That pressure gave me deep reps across the product cycle and forced me to focus only on the work that could be tested, learned from, or improved.

It also meant every iteration had to count. I made a habit of extracting value at each stage—talking to users, validating flows, tuning language, and tightening decisions. There wasn't time to overthink, but there wasn't room to be sloppy either.

This project taught me how to move quickly and deliberately. It was a sprint, but it set a standard.

With some more time…

The prototype validated viability, usability, and desirability.

While the team started to explore feasibility in regards to device compatibility and repair order integration, it would have been nice to explore how other stakeholder interfaces would work with this system.

We also surfaced ideas for the future: speech-to-text, performance tracking, customizable flows, and photo capture. Ambitious—but out of scope for now.